Vitalcan expanded its Balanced product line with Balanced Wet, an innovative high-quality product with the components that have been carefully selected by Nutritionists and Veterinary Physicians.
It has a great taste, similar to homemade food, and combines all necessary ingredients for a complete and balanced diet.
For line expansion, we proposed to reinvent the brand and give it a nice premium look. We used a clear design with a few elements. The color palette is in blue and gray tones giving a sophisticated look to the design. We selected grayscale images of animals to generate a strong contrast to the ingredients placed in the foreground.