BEST Company from Guatemala wanted to create a new brand of Peanuts to compete at the bottom of the pyramid against highly industrialized and mass-market products. The objective was to create a design that gives a sense of a healthy and artisanal snack.
We tried to create a very catchy and allusive product name: MANIN. At the same time, this name is totally friendly referring to the moment when the product is consumed and most commonly shared.
We generated design to underline the craftsmanship and naturalness of the product, transmitting its friendly character and homemade feel through handwritten graphics. We used color differentiation for each line variety to define flavors.