BRAND
Best | GUATEMALA
Project
Best Michoko

Michoko

The Brief
Michoko, a well-known cookie bar covered with chocolate topping has been sold on the market under the Best brand, the company from Guatemala. The design that had worked for 10 years was totally out-of-date and Too Agency was asked to do a complete makeover of the logo, illustration and color palette for the product to compete in the current large-scale chocolate market.

Illustration
The hyperrealistic illustration of the chocolate generously poured all over the cookie with a splash helped us to add more realism to the image, making it look delicious and cool.

Design Idea
Relaxed and modern design is reaching the target with the message about product’s chocolate character. For this reason, we used brown color for main details such as the logo and flashes to create a high contrast with the light blue background.