BRAND
Beliv I Centroamérica
Project
Petit California

Strategy
To capture the attention of young and dynamic sensation-seeking target willing to try new flavors, the agency tried to focus on the Mix of flavors and use it in the whole communication line as the main product feature.

Concept
We used “Mix your senses” slogan to highlight the principal product attributes: Enjoyment and Mix of flavors, communicated under the hashtag #Mixfrutalos.

Design Idea
To support this concept, for the main image of the campaign we’ve designed a split bottle showing a different fruit on either side. We’ve developed a campaign based on a refreshing, indulgent and attractive aesthetics.