Best | Guatemala

The Objective
The Chocopanda brand is the market leader in the chocolate category in Central America, followed by Nesquik in second place.

The product has not undergone package alterations for over 10 years, so the packaging, the bear and the brand emblem needed a refresh. Too agency worked on character illustration granting him a cheerful and sincere personality. We could generate strong empathy with the consumer through this friendly character, who is self-confident, but not arrogant.

The entire design process was done by freehand and then colored. Our main purpose was to use the interaction of the bear with the product.