BRAND
Conaprole
PROJECT
VITAL+

The Brief
For the large family of Conaprole Yogurt Vital + products, the agency proposed to create a system of 3 sub-brands: Lowcol, Bio Transit and Pro defense, each with its own identification code to inform consumers about the characteristics of each line.

Design Idea
As a design constant we used a strong vertical structure that divides the layout in 2 parts, always showing the creaminess of the product and its flavor on the right side, through a hyperrealistic image of a fruit and a yogurt.

For each of the 3 sub-brands: Lowcol, Bio Transit and Pro defense, we chose  a particular color code according to the product attributes represented in violet, blue and green.