Glad is a Bulgarian-style yogurt brand, handcrafted to the highest quality standards using the best fresh and natural ingredients. Too Agency had to redesign its entire packaging line.
Strategy and Design Idea
Since the brand has been already well established in the Guatemalan market, the redesign maintained the key elements such as the Bulgarian pattern and the emblem logo. Creaminess as one of the principal features is transmitted prominently through hyperrealistic and indulgent illustration with a wooden spoon referring to the artisanal nature of the product.