BRAND
Vitalcan
Project
Nutrique

Strategy
Too Agency was in charge of launching Nutrique onto the pet market, the Vitalcan brand’s groundbreaking product, which thanks to its ingredients’ quality offers healthy and functional ultra-premium nutrition for animals.

Naming
For the product name, we came up with a made-up word NUTRIQUE, based on the combination of two keywords related to the product: NUTRITION + UNIQUE.

By creating this specific and highly memorable name, we emphasize the main concept of the brand – Nutrition combined with the unique quality.

Packaging & Campaign Idea
For the packaging line, we created a highly sophisticated, modern and minimalist design. Cats and dogs were carefully selected in their postures, attitude and placed in a natural context. The nutrition facts and attributes were explicitly presented through infographics to inform about the unique benefits of the product.

For the communication campaign, point-of-sale and handbooks for veterinarians, we used the ingredients as the principal driver under the following slogan “Natural and functional nutrition for the physical and mental well-being of pets”.